Brand Strategy Director

Join Island Horizon Group, a leading conglomerate in Bangka Belitung, as our Brand Strategy Director. In this pivotal role, you will shape the future of our brand portfolio, driving innovation, market dominance, and long-term growth across Southeast Asia’s most dynamic markets. As part of our team, you’ll work closely with cross-functional stakeholders to develop and execute strategic initiatives that elevate our brand value and customer engagement.

Our office in Bangka Belitung is a hub of creativity and collaboration, where you’ll have the opportunity to work with cutting-edge tools like Adobe Creative Suite, Google Analytics, and Hootsuite. You’ll be responsible for crafting compelling brand narratives, managing brand identity, and ensuring our marketing strategies align with our business objectives.

If you’re a strategic thinker with a passion for brand innovation and a track record of delivering measurable results, we invite you to be part of our journey. Come and help us redefine excellence in the region.

📋 Tanggung Jawab Pekerjaan

• Develop and implement brand strategy to drive market leadership and customer loyalty.
• Lead the creation of brand guidelines and ensure consistent brand messaging across all channels.
• Analyze market trends and competitor activities to inform strategic decisions.
• Manage brand campaigns using tools like Adobe Creative Suite and Google Analytics.
• Collaborate with marketing, sales, and product teams to align brand strategies with business goals.
• Measure and report on brand performance metrics to stakeholders.
• Stay updated with industry trends and best practices in brand strategy.
• Mentor and develop the skills of junior team members.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum of 8 years of experience in brand strategy, with a proven track record in developing and executing brand strategies.
• Strong understanding of market research and consumer behavior.
• Proficiency in using brand management tools such as Adobe Creative Suite, Google Analytics, and Hootsuite.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong problem-solving and analytical skills.
• Certification in brand strategy or related fields is a plus.

🛠️ Keahlian

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